The Connected Brand

In this episode of The Connected Brand, MK and Beth Dunn, Head of Content at Practice Better, discuss the importance of constraints in creativity and how marketers can use the assets they already have to create innovative and impactful campaigns. They also explore the connection between improv and marketing, highlighting the importance of collaboration and accepting what is given and reinforcing this mindset within a marketing team.

Host MK Getler chats with PR pro Gina Rau of 6sense in a wide-ranging conversation touching on a number of topics including personal stories, plant care, the definition of PR, career journeys, storytelling, brand building, and the role of PR in maintaining brand reputation. The conversation provides insights into the evolving landscape of PR and the need for tools to measure PR impact.

Host, MK Getler, and Brendan Hufford, founder of Growth Sprints, explore the concept of brand and the mindset shifts needed to harness its power. They discuss the importance of building trust and creating a sense of camaraderie with customers. They also touch on the challenges of channel strategy and the need to break away from checkbox marketing.

In this episode, MK talks with Lee Lee Ennis, Director of HR at Visual Concepts, about prioritizing employees to create a connected brand. Lee Lee emphasizes the value of human connection and the human experience in the workplace, and shares her perspective on the role of HR in an employee's life cycle and the need for business leaders to care about their employees.

In this episode, host MK Getler and Melissa Rosenthal discuss the importance of brand in the consumer space and the role it plays in building a successful company. Melissa shares her journey from working at BuzzFeed to becoming a CMO and Brand Builder, and highlights the need for alignment between personal values and the company's mission. Rosenthal draws inspiration from her travels to Japan, where she learned the value of respect, community, and silence.

Ready to learn a new word and a new way of thinking? The authors of Superabound join host MK Getler on this episode of The Connected Brand. Expect loads of inspiration from this one.

Listen in on this episode of Connected Brand as Pete Volocil shares his insights on how brands can create magical experiences by focusing on the details and the human connections that matter most.

From embracing vulnerability and authenticity to finding the emotional heartstrings that connect people to your brand, this episode of Connected Brand featuring Erin Levzow will certainly inspire your imagination.

Uncover the process of how the best brands, personal or otherwise, are always communicating those core pillars through every piece of content they create. in this episode of The Connected Brand.

What’s it take to forge long-lasting connections with your audience? Well, you’ve got to put them first. Mark Kilens and Nick Bennett of TACK join this episode of Connected Brand to show you how.

Christina Garnett, eMBA joins host MK Getler in our inaugural episode of Connected Brand with one question on their minds: How can brands create meaningful moments that make people feel seen, heard and part of something bigger than themselves?

Each episode of Connected Brand will pivot on a single thesis: authentic human connection plays a huge role in fostering sustainable growth and success for every single brand today.